Selladoor Worldwide, one of the UK’s leading theatre producers (and winner of The Stage Awards’ 2020 International Award, and no. 18 in The Stage 100’s 2020 list of most influential people working in the performing arts industry), spearheaded by Selladoor Venues, is setting out to make interval refreshments more accessible with the launch of mobile ordering app, DIVA, powered by Preoday.

Selladoor Venues’ app will cut interval refreshment queues and give users the chance to select their in-venue drinks and snacks, pre-show, at leisure. The initial launch will enable guests to enjoy delivery to their seats during the interval – perfect for audience members that prefer to remain in their seats – with future introductions offering collection from designated bar points and table service during dining events.

The multi-venue app will enable customers to access pre-ordering at three venues: The Queen’s Theatre in Barnstaple, The Landmark in Ilfracombe, and the New Theatre in Peterborough.

Selladoor is proud to be at the forefront of using digital technology to reach audiences. It has a considerable social media following and encourages direct communication with patrons across all digital platforms in order to hear audience feedback, loud and clear. The data Preoday’s platform gathers from users will act as its own form of feedback, communicating buying trends and customer preferences to the theatres. This in turn will enable Selladoor Venues to refine its menus and marketing activity.

Anna Marie Lambert, Director of Hospitality, Selladoor Venues comments: “We’re excited about the launching of our pre-show ordering app. Rather than our loyal audiences having to download separate apps, per venue, this will allow them to manage their interval experiences in one place”.

Nick Hucker, CEO, Preoday adds: “Preoday’s platform has been having a positive impact for theatre-goers across Britain and we are proud to now extend that effect to audiences attending shows and events at all Selladoor venues.”

About Author /

Kath is an actor, singer and writer with a passion for theatre. She has been reviewing for At The Theatre since 2014. Kath has a Masters in Performance at Liverpool Hope University and is Creative Engagement Worker for B arts, a participatory arts organisation.

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